FUTURE_action_items

The following are a series of recommendations regarding
future work on SpeakAfrica and other, related projects by
the UNICEF Innovation team. The overarching theme of these
recommendations is to involve local communities by way of their
local UNICEF field offices as much as possible. SpeakAfrica affords
UNICEF a wonderful opportunity to work with the youth and to have
the opinions and considerations of the youth be a driving force
behind UNICEF’s programs and policies.

Field office participation
Food    Security    &    Global    Vulnerability    Questions
• Ensure that responses and information get back to field offices in a remix-able format
as quickly as possible
• Encourage and facilitate remixing (radio broadcast, oral history, etc.)
Not    just    another    project
• SpeakAfrica can be used to supplement existing efforts at collecting information,
documenting narratives and otherwise encouraging community participation in UNICEF
projects
• Encourage field officers to be conduits for participation in SpeakAfrica
• If volunteers or other workers not available, field officers present community members
with flyers or other manner of marketing the campaign
• Field offices incorporate SpeakAfrica participation as is feasible and appropriate
reciprocal communication
• The field offices are key to the project’s success – encourage and facilitate remixing
and other access to SpeakAfrica (Digital Doorway, the Bee/mesh networks)
User profiles
SpeakAfrica    questionnaire
• http://share.unicefinnovation.org/itp_unicef/conversations+123
• send to current users and ideal users (i.e., individuals already actively blogging and
otherwise using social media)
Initiate    conversations
• (youth) radio producers, active bloggers, TED fellows, photographers
• find out what kind of social media and network would be helpful to the work they are
already doing
• give them the opportunity to takes ownership of SpeakAfrica
• Michael Kavanagh, director of radio programs | mkavanagh@unicef.org
• What’s the best way to facilitate rebroadcast of voice and SMS/MMS responses?
• UNICEF radio programs = a core component of SpeakAfrica marketing campaign
In    general,    more    information    about    users    required

Use-case scenarios
• Subsequent to the creation of user profiles, probable and ideal use-case scenarios
should be created to provide direction for marketing campaigns and future
development of SpeakAfrica
• Drafts of 3 scenarios: marketing, tech interaction, and youth to youth communication
• http://share.unicefinnovation.org/itp_unicef/design-and-interaction+119
• Use-case scenarios should involve some level of localization even if they cannot be
developed by the field offices
Marketing
Pan-Africa    and    localized    marketing
• Complementary campaigns
• Focus upon secondary and tertiary connections to food security
• http://share.unicefinnovation.org/itp_unicef/rethinking-food-security-strategies+359
Participatory    marketing    campaign
• for example:  http://www.unvoices.org.au/